Affliction Ayala men's hoodie

Affliction – The Power That Pushes Boundaries

Affliction is driven by an unwavering passion to push the limits of what’s possible.
It draws inspiration from those who embrace the fight and endure pain on their path to greatness. We value craftsmanship over mass production and see art where others see only noise. Our mission is to design and create clothing that challenges the status quo.
Affliction is not just a brand – it's a force that fuels those who cross lines, break norms, and refuse to go unnoticed.
Affliction is the passion that drives forward the innovators shaping the future.

History of Affliction

Affliction was born in 2005 as a passionate project of a close-knit group of friends with the goal of creating innovative, high-quality clothing.
They chose the name Affliction as a symbol of the pain and struggle they had to overcome on their journey. With backgrounds in graphic design and screen printing, they quickly realized they were starting a movement that would disrupt the fashion industry.

Their approach was simple, yet revolutionary: to create apparel with a premium fit, superior materials, and artistic design that defied convention.
Instead of traditional printing methods, they embraced bold, all-over graphics that told powerful stories of conflict and contrast.
This fearless vision earned them international recognition and a growing community of devoted fans.

With a deep commitment to craftsmanship and creativity, Affliction became a standout brand pushing boundaries across categories like denim, knits, wovens, and outerwear.
Its counter-culture style is unmistakable and unapologetically different – attracting those who seek something beyond the mainstream.

With its own manufacturing facilities around the world, Affliction continues to bring its artistic vision to life and employs over 750 people.
Many of its products are still proudly made in the USA, a testament to the brand’s dedication to quality.

Today, Affliction remains true to its original mission – to create truly original, art-driven apparel that challenges norms and inspires the bold.